{"id":19,"date":"2023-06-08T22:25:34","date_gmt":"2023-06-08T20:25:34","guid":{"rendered":"https:\/\/karatnet.com\/blog\/?p=19"},"modified":"2023-06-12T14:31:26","modified_gmt":"2023-06-12T12:31:26","slug":"preco-je-kombinacia-listu-a-telefonovania-lepsia-ako-len-poslat-list-alebo-email-samotny","status":"publish","type":"post","link":"https:\/\/karatnet.com\/blog\/preco-je-kombinacia-listu-a-telefonovania-lepsia-ako-len-poslat-list-alebo-email-samotny\/","title":{"rendered":"Pre\u010do je kombin\u00e1cia listu a\u00a0telefonovania lep\u0161ia, ako len posla\u0165 list alebo email samotn\u00fd?"},"content":{"rendered":"\n<p>Viete, \u017ee prv\u00fd hovor v hist\u00f3rii trval iba 15 sek\u00fand? Alexander Graham Bell zavolal svojmu asistentovi Thomasovi Watsonovi a povedal mu: \u201eP\u00e1n Watson, pr\u00ed\u010fte sem, potrebujem v\u00e1s.\u201c Telefon\u00e1ty n\u00e1\u0161ho call centra trvaj\u00fa rozhodne dlh\u0161ie a\u00a0to, \u010do v\u00a0nich odznie, o\u00a0tom m\u00f4\u017eete rozhodn\u00fa\u0165 vy. Ako? \u010c\u00edtajte \u010falej.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1195\" height=\"1440\" src=\"https:\/\/karatnet.com\/blog\/cms\/wp-content\/uploads\/2023\/06\/pexels-karolina-grabowska-5207118_orezane-1195x1440.jpg\" alt=\"\" class=\"wp-image-25\" srcset=\"https:\/\/karatnet.com\/blog\/cms\/wp-content\/uploads\/2023\/06\/pexels-karolina-grabowska-5207118_orezane-1195x1440.jpg 1195w, https:\/\/karatnet.com\/blog\/cms\/wp-content\/uploads\/2023\/06\/pexels-karolina-grabowska-5207118_orezane-1274x1536.jpg 1274w, https:\/\/karatnet.com\/blog\/cms\/wp-content\/uploads\/2023\/06\/pexels-karolina-grabowska-5207118_orezane-1699x2048.jpg 1699w\" sizes=\"auto, (max-width: 1195px) 100vw, 1195px\" \/><\/figure>\n\n\n\n<p>Obe slu\u017eby samostatne pou\u017e\u00edvaj\u00fa svoj komunika\u010dn\u00fd kan\u00e1l, obe s\u00fa \u00fa\u010dinn\u00e9 a\u00a0efekt\u00edvne,\u00a0ka\u017ed\u00e1 v\u0161ak in\u00fdm sp\u00f4sobom.<\/p>\n\n\n\n<p>Slu\u017eba telefonovania v&nbsp;kombin\u00e1cii so zaslan\u00edm listu tomu ist\u00e9mu adres\u00e1tovi m\u00f4\u017ee ma\u0165 hne\u010f nieko\u013eko v\u00fdhod, napr\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>telefonovanie umo\u017e\u0148uje prenies\u0165 em\u00f3cie, t\u00f3n hlasu a&nbsp;neverb\u00e1lne sign\u00e1ly. Zaslanie listu je zasa osobnej\u0161ie, spr\u00e1va na papieri trvalej\u0161ia, lek\u00e1r si ju m\u00f4\u017ee zalo\u017ei\u0165 do di\u00e1ra alebo umiestni\u0165 na vidite\u013en\u00e9 miesto na n\u00e1stenku a&nbsp;kedyko\u013evek sa k&nbsp;nej vr\u00e1ti\u0165.<\/li>\n\n\n\n<li>telefonovanie je r\u00fdchlej\u0161\u00ed sp\u00f4sob komunik\u00e1cie, ktor\u00fd umo\u017e\u0148uje vymeni\u0165 si inform\u00e1cie v&nbsp;kr\u00e1tkom \u010dase. Zaslanie listu je zasa vhodnej\u0161ie pre rozvinutie my\u0161lienok, argumentov a&nbsp;pr\u00edkladov, ktor\u00e9 s\u00fa zlo\u017eitej\u0161ie na telefonovanie.<\/li>\n\n\n\n<li>telefonovanie pom\u00e1ha udr\u017ea\u0165 pozornos\u0165 a z\u00e1ujem o t\u00e9mu, ktor\u00e1 sa rie\u0161i. Zaslanie listu pom\u00e1ha zopakova\u0165 a upevni\u0165 si d\u00f4le\u017eit\u00e9 body a fakty, ktor\u00e9 sa e\u0161te len povedia alebo povedali po\u010das telefonovania. List umo\u017e\u0148uje vr\u00e1ti\u0165 sa k obsahu rozhovoru kedyko\u013evek a pre\u010d\u00edta\u0165 si ho znova.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<p>\u010co sa stane, ak tieto dve slu\u017eby spoj\u00edme? <strong>Vznikne ve\u013emi \u00fa\u010dinn\u00e1 a efekt\u00edvna dvojkombin\u00e1cia<\/strong>, ktor\u00fa ke\u010f sk\u00fasite, stane sa prvou vo\u013ebou pri propag\u00e1cii v\u00e1\u0161ho produktu alebo zna\u010dky.<\/p>\n\n\n\n<p>Vyu\u017eite to!<\/p>\n\n\n\n<h1 class=\"wp-block-h1\">Ak\u00e9 s\u00fa na\u0161e sk\u00fasenosti a v ak\u00fdch \u00faspe\u0161n\u00fdch projektoch tieto slu\u017eby be\u017ene pou\u017e\u00edvame?<\/h1>\n\n\n\n<h2 class=\"wp-block-h2\">Pr\u00edklad 1<\/h2>\n\n\n\n<p><strong>Direct mailing (list) + telefonovanie \u0161pecialistom + direct mailing (poslanie vzorky) + predaj produktu v&nbsp;lek\u00e1r\u0148ach<\/strong><\/p>\n\n\n\n<p>Propag\u00e1cia OTC dermatologick\u00e9ho produktu, zaslan\u00edm listu sme pokryli 100% \u0161pecialistov, n\u00e1sledne vhodne nadv\u00e4zuj\u00facou telefonickou spr\u00e1vou sme sa skontaktovali s viac ako 90% dermatol\u00f3gmi, ktor\u00ed v\u00a0priebehu nieko\u013ek\u00fdch dn\u00ed z\u00edskali inform\u00e1cie o\u00a0produkte. Taktie\u017e si mohli objedna\u0165 po\u010das telefon\u00e1tu vzorku, po\u017eiada\u0165 o\u00a0viac inform\u00e1ci\u00ed alebo dohodn\u00fa\u0165 si n\u00e1v\u0161tevu z\u00e1stupcu firmy. V\u00a0\u010dasovom horizonte cca 2 t\u00fd\u017edne po kontaktovan\u00ed \u0161pecialistov, ktor\u00ed produkt u\u017e za\u010dali pacientom odpor\u00fa\u010da\u0165, sme kontaktovali lek\u00e1rne s\u00a0mo\u017enos\u0165ou objedna\u0165 si produkt. Predaj sme rozbehli s\u00a0\u00faspe\u0161nos\u0165ou 11% objedn\u00e1vok z\u00a0celkov\u00e9ho po\u010dtu osloven\u00fdch lek\u00e1rn\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-h2\">Pr\u00edklad 2<\/h2>\n\n\n\n<p><strong>Direct mailing (list) + telefonovanie \u0161pecialistom<\/strong><\/p>\n\n\n\n<p>Propag\u00e1cia a\u00a0inform\u00e1cie o\u00a0nie OTC produktoch s\u00fa cielen\u00e9 najm\u00e4 na odoslanie spr\u00e1vy listom a\u00a0n\u00e1sledne pokra\u010dovanie telefon\u00e1tom s\u00a0dopl\u0148uj\u00facimi inform\u00e1ciami o\u00a0produkte, alebo slu\u017ebe a\u00a0z\u00edskanie sp\u00e4tnej v\u00e4zby. \u00daspe\u0161nos\u0165 dovolania tak\u00fdchto telefon\u00e1tov z\u00e1vis\u00ed od cie\u013eovej skupiny. V\u00a0pr\u00edpade \u0161pecializ\u00e1ci\u00ed ako v\u0161eobecn\u00fd lek\u00e1r a pediater zvy\u010dajne \u00faspe\u0161ne odovzd\u00e1me spr\u00e1vu 80-90% kontaktovan\u00fdm lek\u00e1rom.<\/p>\n\n\n\n<h2 class=\"wp-block-h2\">Pr\u00edklad 3<\/h2>\n\n\n\n<p><strong>Emailing + telefonovanie do lek\u00e1rn\u00ed = predaj<\/strong><\/p>\n\n\n\n<p>Nastavenie kampane tak, aby viedla k\u00a0zv\u00fd\u0161eniu predaja, a\u00a0aj povedomia o\u00a0zna\u010dke. Spr\u00e1vne nastaven\u00e1 kampa\u0148 a\u00a0akcia v\u00e1m prinesie a\u017e 20 a\u00a0viac % objedn\u00e1vok z\u00a0osloven\u00fdch lek\u00e1rn\u00ed. Objedn\u00e1vky realizuj\u00fa telefonistky priamo pri telefonickom rozhovore v\u010faka na\u0161ej aplik\u00e1cii <a rel=\"noreferrer noopener\" href=\"https:\/\/karatnet.com\/blog\/transferove-objednavky\" target=\"_blank\">Transferov\u00e9 objedn\u00e1vky<\/a>.<\/p>\n\n\n\n<p>Kombin\u00e1cia slu\u017eieb samozrejme z\u00e1vis\u00ed od v\u00e1\u0161ho produktu a&nbsp;obchodno-marketingov\u00e9ho cie\u013ea. Ku ka\u017ed\u00e9mu projektu preto pristupujeme individu\u00e1lne a&nbsp;ponuku \u201e\u0161ijeme na mieru\u201c, aby sme dosiahli \u010do najlep\u0161\u00ed efekt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viete, \u017ee prv\u00fd hovor v hist\u00f3rii trval iba 15 sek\u00fand? Alexander Graham Bell zavolal svojmu asistentovi Thomasovi Watsonovi a povedal mu: \u201eP\u00e1n Watson, pr\u00ed\u010fte sem, potrebujem v\u00e1s.\u201c Telefon\u00e1ty n\u00e1\u0161ho call centra trvaj\u00fa rozhodne dlh\u0161ie a\u00a0to, \u010do v\u00a0nich odznie, o\u00a0tom m\u00f4\u017eete rozhodn\u00fa\u0165 vy. Ako? \u010c\u00edtajte \u010falej. Obe slu\u017eby samostatne pou\u017e\u00edvaj\u00fa svoj komunika\u010dn\u00fd kan\u00e1l, obe s\u00fa \u00fa\u010dinn\u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4,8,6,5],"class_list":["post-19","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sluzby-a-produkty","tag-call-centrum","tag-direct-mailing","tag-karatnet","tag-telefonovanie"],"_links":{"self":[{"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/posts\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":9,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/posts\/19\/revisions"}],"predecessor-version":[{"id":36,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/posts\/19\/revisions\/36"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/media\/23"}],"wp:attachment":[{"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/categories?post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/tags?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}