{"id":9,"date":"2023-04-26T10:10:53","date_gmt":"2023-04-26T08:10:53","guid":{"rendered":"https:\/\/karatnet.com\/blog\/?p=9"},"modified":"2023-05-10T14:57:25","modified_gmt":"2023-05-10T12:57:25","slug":"chcete-sa-v-prieskume-dozvediet-cenne-informacie-nepokazte-to-hned-na-zaciatku","status":"publish","type":"post","link":"https:\/\/karatnet.com\/blog\/chcete-sa-v-prieskume-dozvediet-cenne-informacie-nepokazte-to-hned-na-zaciatku\/","title":{"rendered":"Chcete sa v prieskume dozvedie\u0165 cenn\u00e9 inform\u00e1cie? Nepokazte to hne\u010f na za\u010diatku"},"content":{"rendered":"\n<p>\u201cAhoj. Ako to dnes s Tebou vyzer\u00e1?\u201d \u2013 \u201cNoo, mysl\u00edm, \u017ee celkom dobre, dala som si \u010diernu minisuk\u0148u, bielu bl\u00fazku, \u010derven\u00e9 lodi\u010dky, mysl\u00edm, \u017ee v\u00fdborne vyzer\u00e1m.\u201d \u2013 \u201cAle to som nemyslel, p\u00fdtal som sa \u010do dnes s obedom, na ktorom sme boli dohodnut\u00ed, \u010di plat\u00ed a \u010di st\u00edha\u0161.\u201d \u2013 \u201cJaaj, \u00e1no plat\u00ed.\u201d<\/p>\n\n\n\n<p>Vid\u00edte, ako m\u00e1lo sta\u010d\u00ed, aby do\u0161lo k nedorozumeniu a dostali sme odpove\u010f na nie\u010do na \u010do sme sa v\u00f4bec nep\u00fdtali? Ako sa teda sp\u00fdta\u0165 tak, aby sme dostali odpove\u010f, ktor\u00fa potrebujeme? \u010c\u00edtajte \u010falej.<\/p>\n\n\n\n<p>Ako sa spr\u00e1vne sp\u00fdta\u0165 v p\u00edsomnom online dotazn\u00edku, ak\u00e9 m\u00e1me mo\u017enosti \u010do je vhodn\u00e9 a \u010do nie?<\/p>\n\n\n\n<p>Na za\u010diatku je vhodn\u00e9 respondenta uvies\u0165 kr\u00e1tko do problematiky, o \u010dom dotazn\u00edk je pre\u010do sa d\u00e1ta zbieraj\u00fa. Pom\u00f4\u017ee to respondenta lep\u0161ie na t\u00e9mu naladi\u0165 a aj motivova\u0165, \u017ee sa podie\u013ea na nie\u010dom zauj\u00edmavom. D\u00f4le\u017eit\u00e9mu projektu by ste venovali v\u00e4\u010d\u0161iu pozornos\u0165 predsa aj vy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"962\" src=\"https:\/\/karatnet.com\/blog\/cms\/wp-content\/uploads\/2023\/05\/bench-accounting-C3V88BOoRoM-unsplash-1440x962.jpg\" alt=\"\" class=\"wp-image-12\" srcset=\"https:\/\/karatnet.com\/blog\/cms\/wp-content\/uploads\/2023\/05\/bench-accounting-C3V88BOoRoM-unsplash-1440x962.jpg 1440w, https:\/\/karatnet.com\/blog\/cms\/wp-content\/uploads\/2023\/05\/bench-accounting-C3V88BOoRoM-unsplash-1536x1026.jpg 1536w, https:\/\/karatnet.com\/blog\/cms\/wp-content\/uploads\/2023\/05\/bench-accounting-C3V88BOoRoM-unsplash-2048x1368.jpg 2048w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Ako sa teda spr\u00e1vne op\u00fdta\u0165? Ot\u00e1zky vol\u00edme pod\u013ea toho ak\u00fd typ inform\u00e1ci\u00ed chceme z\u00edska\u0165, \u010do sa chceme dozvedie\u0165. Treba \u00eds\u0165 na to niekedy tak trochu od konca. Znie to ve\u013emi jednoducho, ale sk\u00fasili ste si to u\u017e niekedy?<\/p>\n\n\n\n<p>Tak\u017ee po\u010fme na tro\u0161ku te\u00f3rie s ak\u00fdmi ot\u00e1zkami za\u010da\u0165. Ot\u00e1zky m\u00f4\u017eeme kl\u00e1s\u0165 <strong>otvoren\u00e9<\/strong> alebo <strong>uzavret\u00e9<\/strong> alebo <strong>polootvoren\u00e9<\/strong>.<\/p>\n\n\n\n<p><strong>Otvoren\u00e9 ot\u00e1zky<\/strong> nepon\u00fakaj\u00fa \u017eiadne alternat\u00edvy, v\u00fdhodou je, \u017ee sa \u201cnevnucujeme\u201d \u017eiadnymi odpove\u010fami. Respondent vyjadr\u00ed zvy\u010dajne spont\u00e1nne svoj n\u00e1zor. Pozor, aby tak\u00fdchto ot\u00e1zok v dotazn\u00edku nebolo pr\u00edli\u0161 ve\u013ea, mohlo by to by\u0165 otravn\u00e9 a nedostali by sme \u017eiadne odpovede. Nev\u00fdhodou ale tak\u00fdchto ot\u00e1zok je n\u00e1ro\u010dnej\u0161ie \u0161tatistick\u00e9 spracovanie a ich interpret\u00e1cia.<\/p>\n\n\n\n<p><strong>Polootvoren\u00e9 ot\u00e1zky<\/strong> pon\u00fakaj\u00fa popri konkr\u00e9tnych odpovediach aj mo\u017enos\u0165 in\u00e9, kde d\u00e1vame respondentovi znova vyjadri\u0165 svoj n\u00e1zor, ak by mal in\u00fd, ako s\u00fa u\u017e dan\u00e9 mo\u017enost\u00ed.<\/p>\n\n\n\n<p><strong>Uzavret\u00e9 ot\u00e1zky<\/strong> pon\u00fakaj\u00fa vopred naformulovan\u00e9 odpovede napr. dichot\u00f3mne (\u201c\u00e1no\u201d, \u201cnie\u201d, alebo \u201cs\u00fahlas\u00edm\u201d, \u201cnes\u00fahlas\u00edm\u201d) alebo viacn\u00e1sobn\u00e9. V\u00fdber je mo\u017en\u00fd z viacer\u00fdch odpoved\u00ed alebo sa d\u00e1 vybra\u0165 len jedna odpove\u010f. Uzavret\u00e9 ot\u00e1zky sa zo \u0161tatistick\u00e9ho h\u013eadiska vyhodnocuj\u00fa lep\u0161ie, d\u00e1vaj\u00fa presn\u00e9 odpovede, ktor\u00e9 vieme kvantitat\u00edvne \u0161tatisticky vyhodnoti\u0165.<\/p>\n\n\n\n<p>Niekedy chceme hodnoti\u0165 napr\u00edklad kvalitu na\u0161ich slu\u017eieb, na \u010do m\u00f4\u017eeme pou\u017ei\u0165 zvl\u00e1\u0161tny typ uzavret\u00fdch ot\u00e1zok a to s\u00fa <strong>\u0161k\u00e1ly<\/strong> alebo <strong>ratingy<\/strong>. Numericky m\u00f4\u017eeme hodnoti\u0165 zn\u00e1mkou kvalitu odbornej predn\u00e1\u0161ky. Pr\u00edpadne slovne ohodnoti\u0165: Ako \u010dasto obchodn\u00fd z\u00e1stupca me\u0161kal na stretnutie (\u201cnikdy\u201d, \u201czriedkavo\u201d, \u201c\u010dasto\u201d, \u201cv\u017edy\u201d). Niekedy sa n\u00e1m m\u00f4\u017ee hodi\u0165 kombin\u00e1cia oboch, napr\u00edklad: Poznatky, z\u00edskan\u00e9 na kreditovanom odbornom semin\u00e1ri s\u00fa z h\u013eadiska mojej odbornosti 1 &#8211; ve\u013emi d\u00f4le\u017eit\u00e9, 2, 3, 4, 5 &#8211; v\u00f4bec nie s\u00fa d\u00f4le\u017eit\u00e9.<\/p>\n\n\n\n<p>Z h\u013eadiska usporiadania ot\u00e1zok a postupnosti niekedy nie je vhodn\u00e9, aby respondent odpovedal na v\u0161etky ot\u00e1zky a je treba, aby niektor\u00e9 ot\u00e1zky v dotazn\u00edku presko\u010dil. Aj to je v online dotazn\u00edku mo\u017en\u00e9 nastavi\u0165.<\/p>\n\n\n\n<p>Ak si aj napriek t\u00fdmto rad\u00e1m nie ste ist\u00fd pri tvorbe dotazn\u00edka, obr\u00e1\u0165te sa na n\u00e1\u0161 profesion\u00e1lny t\u00edm, ktor\u00fd v\u00e1m s pr\u00edpravou dotazn\u00edka pom\u00f4\u017ee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cAhoj. Ako to dnes s Tebou vyzer\u00e1?\u201d \u2013 \u201cNoo, mysl\u00edm, \u017ee celkom dobre, dala som si \u010diernu minisuk\u0148u, bielu bl\u00fazku, \u010derven\u00e9 lodi\u010dky, mysl\u00edm, \u017ee v\u00fdborne vyzer\u00e1m.\u201d \u2013 \u201cAle to som nemyslel, p\u00fdtal som sa \u010do dnes s obedom, na ktorom sme boli dohodnut\u00ed, \u010di plat\u00ed a \u010di st\u00edha\u0161.\u201d \u2013 \u201cJaaj, \u00e1no plat\u00ed.\u201d Vid\u00edte, ako m\u00e1lo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky"],"_links":{"self":[{"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":2,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"predecessor-version":[{"id":15,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions\/15"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/media\/12"}],"wp:attachment":[{"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karatnet.com\/blog\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}